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MKT201E - Principles of Marketing (DL) - Section 01
Spring 2014
Instructor: Ortega, Elaine
Credit Hours: 3.0 | Theory Hours: | Lab Hours:

A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.

Course Number: MKT201E
Section: 01
Days: ----R--
Class Begins: 01/16/14
Class Ends: 05/09/14
Times: 5:30PM - 8:20PM
Campus: Online Course
Building: EWEB
Room:
Instructor: Ortega, Elaine
Registered/Maximum: 11/25
Other information:
This is an Online course.

Books:

Title Edition Author ISBN Price Publisher
MKTG 7 Lamb/Hair/McDaniel 978-1-285-09186-0 None Southwest Cengage Learning

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