MKT201 - Principles of Marketing
Credit Hours: 3.0
A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.
|Course||Sec||Days||Beg Date||End Date||Times||Campus|
|MKT201E||01||---W---||08/26/15||12/11/15||5:30PM - 8:20PM||Online Course|