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MKT201 - Principles of Marketing

Credit Hours: 3.0

A comprehensive study of consumer behaviorism and the professional and ethical responsibilities of marketers, the explanation of goods, services and ideas, the concepts surrounding target markets, market segmentation and the marketing mix. Students will also study the importance of market research in marketing decision making, marketing environments, and marketing management. NM Common Course Number: MKTG2113.

Spring 2015

Course Sec Days Beg Date End Date Times Campus
MKT201 01 --T-R-- 01/13/15 05/08/15 12:30PM - 1:45PM Main Campus


Title Edition Author ISBN Price Publisher
MKTG/Course Mate Included 8th Lamb/Hair/McDaniel 9781285432625 None Cengage Learning

Fall 2014

Course Sec Days Beg Date End Date Times Campus
MKT201E 01 ----R-- 08/21/14 12/05/14 5:30PM - 8:20PM Online Course

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